Your Growth Partners
Meet our powerhouse team of passionate entrepreneurs and startup experts, each with years of hands-on experience founding, scaling, and exiting businesses. We’ve been in your shoes, and we know the challenges you face. At Plug In Entrepreneur, we’re here to help you grow with expert advice that cuts through the noise.
From growth and fundraising to strategy and beyond, our handpicked experts are ready to guide you at every stage. Book a call, get tailored insights, and pay only for the time you need. Need more? Our experts can plug into your business as hands-on consultants to execute your strategy.
Find the expert that fits your needs, book a call, and get the advice you need— only paying for the time you use. If needed, our plug-in entrepreneurs are also available for you to plug-in to your company as hands on consultants to help execute your business strategy.
Ready to level up your business?
Vivien Newrzella
Talent, Leadership, HR, Culture, Negotiation
Vivien is a versatile HR leader and negotiation coach with a global perspective, offering project-based and fractional support in talent management, leadership coaching, and negotiation advisory. As the Founder of HerVANTAGE, she combines her entrepreneurial and strategic acumen to empower leaders to develop assertive communication and negotiation skills critical to their success. With a professional footprint spanning Europe and China, Vivien blends deep cross-cultural insights with multilingual expertise to help organisations navigate complex workforce dynamics. She specializes in aligning talent strategies with business goals, guiding leadership teams through succession planning, cultural integration, and workforce planning. Known for delivering measurable impact, Vivien drives operational efficiency, fosters DEIB, and enhances employee satisfaction through practical HR solutions. As a negotiation advisor, she empowers leaders to confidently navigate high-stakes negotiations, helping them maximise the value of their deals and partnerships with poise and precision.
Tristan Gillen
Growth Marketing & Go-To-Market
Tristan is an experienced entrepreneur and growth marketing expert with a track record of helping over 50 startups scale and succeed. As the founder of Growth Division, a leading startup growth agency, Tristan has worked closely with early-stage companies to develop and validate their go-to-market strategies, helping them find the right channels to market their products and services effectively. With a deep understanding of startup growth challenges, Tristan specializes in creating high-performing growth teams, running successful growth marketing experiments, and uncovering the reasons behind stagnant growth in early-stage ventures. His hands-on approach and proven frameworks empower founders to navigate the complexities of scaling and achieve sustainable growth.
Sutin Yang
Fundraising, Commercial & Business Strategy
Sutin is your go-to powerhouse for startup success. With over 20 years of experience, she’s transformed the journeys more than 80 early-stage ventures, expertly guiding them through the thrilling yet challenging world of starting up, fundraising, and leading their businesses to profit. As the former Head of Scale-Up Programmes at Virgin StartUp, she helped ambitious entrepreneurs raise millions. Her time at Social Tech Trust further sharpened her skills in working with high growth tech startups, where she led the strategic partnership with Microsoft and advised dozens of AI startups on securing growth funding such as Recycleye, WeWalk, and BetterSpace to name a few. Sutin is passionate about empowering the next wave of innovative businesses to soar to new heights.
Alexis Liming
Financial Modelling & Financial Systems Fixer
With over 15 years of experience supporting founders and senior teams across finance, commercial strategy, & operations, Alexis works with founders & startup teams to make sense of how well their numbers are working for them, identify & deliver quick wins to unlock growth and support strategic decisions through financial modelling, expert advice & insight. Unlike other fractional CFOs, Alexis style is getting hands on whether it is getting your financial systems, processes, people & insights into shape, navigating a challenge, fundraising and developing your future strategy. Don't think consultant, think hands-on numerical sparring partner and coach to help navigate the rollercoaster ride of your startup's journey to success!
Natalie Tucker
Executive & Leadership Coach, Social Impact & Systems Change
Natalie is an experienced Executive Coach who helps founders of growing organisations step into leadership. She brings 15+ years' experience of working across sectors, fields and partnerships - with a particular focus on supporting leadership for social impact and systems change. Natalie believes that teams perform at their best when they are trusted and empowered in their work. It takes real courage and skill to lead in this way and Natalie is passionate about enabling more leaders to do so, so that their teams and organisations can flourish. Whether you’re looking to raise capital or solve critical legal challenges, Mike's calm demeanour, comprehensive knowledge, and business-savvy approach makes him the ideal go to expert coach for all things legal.
Alberto Cardinalli
Technology Strategy & Roadmap Development, Digital Transformation & Automation, Software & Data Engineering
With over two decades of experience in technology and entrepreneurship, I specialize in bridging the gap between business and technology to deliver innovative, impactful solutions. My career has spanned strategic leadership roles in healthcare, SaaS, IoT, and finance, as well as founding and scaling startups. From leading global teams across Brazil, Canada, the USA, and India to mentoring future leaders, my focus has always been on aligning technology with business goals to drive measurable success. I’ve held key roles such as Director and Product Owner at Clarivate (over $9B EV) and Tech Executive at Decision Resources Group (acquired for $950M in 2020). As the co-founder of MobiView, I built a GPS Fleet and Asset Management company, doubling revenue in just 18 months. Most recently, I founded NatWis.tech, a boutique consultancy dedicated to transforming businesses through digital innovation. My leadership philosophy is rooted in inclusivity and empowerment, fostering environments where ideas thrive, people excel, and businesses grow. Whether driving digital transformation, scaling teams, or launching new products, I bring a people-first approach, a passion for simplicity, and a commitment to delivering real value. Beyond work, I am an endurance athlete, avid cook, and community builder. These pursuits reinforce my belief that resilience, perseverance, and a love for the process are key to achieving success in every aspect of life.
Mike Hornsey
Experienced Startup & Business Lawyer
Mike is a powerhouse legal expert with over 10 years of hands-on experience helping startups scale with confidence. At London Law Collective, he’s been the go-to consultant for high-growth ventures, and helped guide numerous companies through everything from the legal complexities of funding rounds to navigating business contracts, employment law, and day to day legal issues. Whether you’re looking to raise capital or solve critical legal challenges, Mike's calm demeanour, comprehensive knowledge, and business-savvy approach makes him the ideal go to expert coach for all things legal.
Tak Fung
Scaling, Strategic Hiring & Leadership Coaching for Growing Teams, Storytelling for Fundraising
Tak Fung has extensive experience in Technical/Engineering Leadership roles for many years in some of the highest caliber companies. Having exited his own mobile games startup he moved on to create and lead large teams at Zynga to smaller teams at Google London and then Shanghai, with experience working in the EdTech, FashTech spaces and also keeps advisory roles in Video Games startups. He co-founded Storey, which went through TechStars, and Village Studios, developing games like Inferni Hope & Fear. Tak also advises several video game startups, including Blast Royale and Triiibe.
Francisco Egana Barrios
Financial Modelling & Financial Systems Fixer
Francisco is a seasoned scale-up CFO with a proven track record in driving financial strategy, raising capital, and executing M&A transactions. With expertise honed across multiple high-growth sectors, and countries, he has helped businesses secure over £500M in funding, managed international finance teams, and enabled entrepreneurs to scale rapidly. Francisco’s expertise spans financial modeling, debt fundraising, M&A execution, and global financial management, with leadership roles at Top Doctors, Medicspot, and Optum. His track record in navigating complex financial landscapes, coupled with his ability to manage teams across borders, makes him the ideal partner for CEOs looking to scale-up and seeking strategic growth and investment opportunities.
Ander Hilario Gomez
Scaling Retail Operations Across Europe
With over 17 years of experience in business management, Ander Hilario Gómez is an expert consultant specializing in operational leadership, retail, food services, and customer success strategies. He has successfully led teams as a General Manager at prominent companies like TUK TUK Asian Street Food and Madreamiga, overseeing operational excellence and driving business growth. As Managing Director at Fidelis Capital Partners, Ander advises on acquisitions and operational restructuring. He has demonstrated a strong ability to scale and optimize business operations, and lead successful teams. Ander can advise on acquisition strategies, operational restructuring, and customer-centric growth, bringing valuable insights into scaling your business across various markets.
Andrew Brisbin
Commercialisation, Strategic Growth, Fundraising, Social Enterprise & Net Zero
As a business owner, investor and both a start-up & corporate veteran, Andrew has worked across a variety of industries scaling and operationalising ecommerce products, ed-tech services, and small businesses. Passionate about tech & creative solutions for good, Andrew joined the team at Allia to help founders and problem solvers take their solutions to scale by building a multi-million pound social enterprise dedicated to founders' success. From building financial models and pitch decks to building and launching the early stage impact investing efforts at Allia, Andrew thrives on working with founders to accelerate change. MBA, CIPP/US, avid eater of foods and reader of books.
Victoria Poon
Start-Up, Branding, Shopify, Food & Drink
Victoria is a dynamic builder renowned for her expertise in brand development and scaling businesses. As the visionary Founder of Alpaca Coffee, she crafted a mission-driven food and drink brand from scratch, overseeing everything from product sourcing to sustainable packaging development. Through direct-to-consumer sales and strategic corporate partnerships, Victoria propelled the brand's recognition and impact to new heights. She has worked as an Entrepreneur In Residence with multiple organisations to help them scale and generate new revenue channels. Her skill set extends beyond entrepreneurship; she excels in investment assessment and hosts The Happiness Unplugged podcast. Victoria passionately champions climate action, social equity, and sustainable business growth, making her a true leader in her field.